Everyone’s Using AI. So Why Does All the Content Sound the Same?
[July 2025 Vol 59]
Let’s talk about something awkward.
You know that blog post you read last week that felt... weirdly hollow? Kind of like it was written by someone who once skimmed the internet in 2019 and then forgot how humans talk?
Yeah. Us too. And don’t even get us started on the hallucinations. One minute it’s writing a blog, the next it’s quoting Einstein on the benefits of influencer marketing.
It's not just about the tone or originality. It’s deeper than that. There’s no intent. No perspective. No real thinking.
So what’s going wrong?
Glad you asked.
Everyone’s using the same tools — so everything ends up sounding the same.
It’s optimizing for output, not insight. What you get is content that says something… but not much.
It skips the human part — the lived experience, the strategic thinking, the voice.
It’s trained on the past, so it struggles to say anything truly new.
And the Impact?
Your readers tune out.
Your content blends in, instead of standing out.
And eventually, even you stop wanting to read what you publish.
Don’t get us wrong, we love AI. But we also know:
Speed without soul isn’t strategy. It’s just noise.
There’s got to be a better way… right? One that pairs speed with substance? One that uses AI, but doesn’t sound like it?
What We’re Reading: AI Can Write, But Can It Think?
“This Blog Was Not (Totally) Built by a Bot” by Padmaja Narsipur is a sharp, witty take on why AI still can’t match human intuition, creativity, or wit. She asked ChatGPT to write a blog, and then broke down exactly what it gets right… and what it still can’t do. A great read if you’ve been wondering what AI means for writers.
Growth Club Launch
All of us need our communities to grow. Safe spaces where we can share, learn and network. Where we can be unafraid to talk of failures, support each other and cheer each other one. Our learning brand Adeptic Creative Labs is launching just such a community this Saturday. In a select gathering, we're listening to stories of growth from Neeraja Ganesh, Chitra Gurjar, Karpagam Anand and others who've been there and done that. Register to join in the conversation and grow in your journey.
📅 Date: 𝐉𝐮𝐥𝐲 𝟏𝟗, 𝟐𝟎𝟐𝟓 | 🕥 𝟏𝟎:𝟑𝟎 𝐀𝐌 – 𝟏𝟐:𝟑𝟎 𝐏𝐌
📍 Venue: 𝐅𝐢𝐧𝐢𝐭𝐞𝐋𝐨𝐨𝐩, 𝟒𝐭𝐡 𝐁𝐥𝐨𝐜𝐤, 𝐉𝐚𝐲𝐚𝐧𝐚𝐠𝐚𝐫, 𝐁𝐚𝐧𝐠𝐚𝐥𝐨𝐫𝐞
🎟 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐞𝐯𝐞𝐧𝐭 | 𝐂𝐥𝐨𝐬𝐞𝐝 𝐠𝐫𝐨𝐮𝐩
"Easy reading is damn hard writing." - Nathaniel Hawthorne
Here’s to writing that’s fast, smart, and unmistakably human.
-Ria Gharti
Marketing Analyst